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Harley-Davidson’s stock jumps toward 2-year high after unveiling of 2021 bike lineup

Shares of Harley-Davidson Inc. undefined ran up 2.1% toward a 2-year high in afternoon trading Tuesday, after the motorcycle maker said its 2021 lineup of bikes have arrived at its dealers. “Harley-Davidson enters 2021 focused on motorcyling as an emotional experience,” said Theo Keetal, vice president of marketing. “The timeless pursuit of adventure and freedom on the open road is the foundation of our heritage and the vision of our future. As we enter this new year and a new riding season, fueling that desire is more important than ever.” The company’s Street model lineup includes the “Iron 883” starting at $9,499 and the “Forty-Eight” starting at $11,299, while the Electric lineup is the “Livewire” starting at $29,799. The Cruiser lineup includes the “Street Bob” starting at $14,599, the “Softail Standard” starting at $13,599, the “Low Rider S” starting at $17,199 and the “Fat Boy 114” starting at $20,599; the Touring lineup has multiple models, starting at $18,999 with the “Electra Glide Standard” and “Heritage Classic,” up to the “CVO Limited” starting at $44,039; and the Trike lineup starts at $27,999 with the “Freewheeler” and goes up to $48,999 with the “CVO Tri Glide.” The stock, on track for the highest close since December 2018, has run up 47.0% over the past three months while the S&P 500 undefined has gained 10.9%.

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