Sears is breaking up with Whirlpool after a century


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Sears is breaking up with Whirlpool after a century – Oct. 24, 2017

America's top retailers in trouble

Sears is ending its century-long partnership with Whirlpool.

The struggling retailer says it will stop selling Whirlpool’s washing machines, refrigerators and other appliances. Sears will also stop offering Maytag, KitchenAid and Jenn-Air products, all of which are part of Whirlpool.

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Sears will sell its existing inventory of Whirlpool products but not order more. Whirlpool will keep making some products sold under Sears’ Kenmore brand.

The Upton Machine Company, which became Whirlpool, sold its first order of washers to Sears, Roebuck & Company in 1916.

In a memo to employees, Sears said the breakup was because of a dispute over pricing of the products. Sears conceded in the memo, which it provided to CNNMoney, that Whirlpool has a “dominant position in the marketplace.”

“Whirlpool has sought to use its dominant position in the marketplace to make demands that would have prohibited us from offering Whirlpool products to our members at a reasonable price,” the memo said.

Related: Sears to sell Kenmore appliances on Amazon

Sears Holdings (SHLD), which includes the Sears and Kmart chains, warned in March that it had “substantial doubt” about its ability to stay in business. It has been steadily closing stores in an effort to stem years of losses.

It has also fueded publicly with some suppliers, who have been reluctant to sell their inventory to Sears because they worry Sears won’t be able to pay them.

Appliances are a big part of Sears’ business. Its wide variety of brands is one advantage it still has to attract customers. For years, it was the only retailer selling Kenmore products, and ads bragged that Sears was the only place where customers could shop for all the major appliance brands.

Related: How Sears changed America

Earlier this year, Sears announced it would start selling Kenmore-branded products on Amazon, the first time it allowed them to be sold anywhere except a Sears store. Though the deal could lift sales of Kenmore products, it could further diminish Sears’ ability to bring in customers.

The breakup is also bad news for Whirlpool, which on Monday reported disappointing earnings and trimmed its outlook for profit this year.

Whirlpool attributed the reduced earnings to higher costs for raw materials. It did not mention splitting up with Sears, and the company didn’t immediately respond to a request for comment on Tuesday. Whirlpool (WHR) shares were down 9% in premarket trading.

CNNMoney (New York) First published October 24, 2017: 8:49 AM ET


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