Sears revives its classic Wish Book


Business News - Opportunities - Reviews



Sears revives its classic Wish Book – Oct. 25, 2017

America's top retailers in trouble

Sears hopes a dose of nostalgia will bring joy to its holiday season.

The struggling retailer is bringing back the Wish Book, its iconic holiday catalog featuring holiday decor, toys, games, appliances and apparel, according to the company.

‘; var storytext = document.getElementById(‘storytext’); var heightToSkip = 0; function resetValues() { totalHeight = 0; targetChildElement = null; }
// Check if story is in the blacklist of articles to remove smartassets // [2017.07.27] Results of a one-off request from r.barbieri if(BLACKLIST[location.pathname] === true) { return } if(storytext == null) { console.log(“Error finding storytext element for SA embed”); return; } for ( i = 0; i 0) { heightToSkip -= storytext.childNodes[i].clientHeight; resetValues(); } else if(heightToSkip minHeight && targetChildElement != null) { //console.log(“total height = ” + totalHeight); //console.log(“childNode = ” + targetChildElement); storytext.childNodes[targetChildElement].insertAdjacentHTML(‘afterend’, smartAssetDiv); smartasset = document.getElementById(‘smartasset-article’); = ‘left’; // allows module to have text float to right =’20px’; =’25px’; //console.log(storytext.childNodes[targetChildElement]); //SMARTASSET.setDivIndex(targetChildElement); SMARTASSET.setSmartAssetScript(); /* bail out since we’re done */ break; } } /* div with id=”smartassetcontainer”. Sanity check to only embed once */ else if (storytext.childNodes[i].nodeName.toLowerCase() === ‘div’ && storytext.childNodes[i].id !== “undefined” && storytext.childNodes[i].id === “smartassetcontainer”) { break; } /* div with id=”ie_column” */ else if (storytext.childNodes[i].nodeName.toLowerCase() === ‘div’ && storytext.childNodes[i].id !== “undefined” && storytext.childNodes[i].id === “ie_column”) { resetValues(); } /* embeds from twitter, facebook, youtube */ else if (storytext.childNodes[i].nodeName.toLowerCase() === ‘div’ && storytext.childNodes[i].classList.contains(’embed’)) { resetValues(); } /* cnn video player */ else if (storytext.childNodes[i].nodeName.toLowerCase() === ‘div’ && storytext.childNodes[i].classList.contains(‘cnnplayer’)) { resetValues(); } /* images */ else if (storytext.childNodes[i].nodeName.toLowerCase() === ‘img’) { resetValues(); } /* images stored in figure tags */ else if (storytext.childNodes[i].nodeName.toLowerCase() === ‘figure’) { if(storytext.childNodes[i].clientWidth

Sears (SHLD) is betting on the nostalgia factor of the catalog, which first published in 1933, to get consumers back into their brick and mortar locations and shopping online for products this holiday season. The catalog hasn’t been published since 2011.

A digital version of the Wish Book is interactive and accessible to the public, but the glossy limited edition copy will only be available to Sears’ “best customers,” the company said.

Related: Sears is breaking up with Whirlpool after a century

The new Wish Book is also slimmer, coming in at 120 pages. Some of the book’s earlier predecessors were hundreds of pages long.

Sears’ catalogs helped define it as an American retail giant in the early 20th century, when buying mail order was in vogue.

But the rise of e-commerce has not been kind to Sears.

sears wish book 2

In the past ten years, it has closed nearly 60% of its U.S. stores. Sales have fallen sharply as the retailer cuts costs and sells assets, such as its Craftsman brand, to try to stay afloat. Its stock has fallen nearly 50% year to date.

Sears Canada, which spun off from Sears Holdings in 2012, recently filed for bankruptcy and announced it was closing all of its stores.

The department store has — more ominously — admitted to having existential concerns about its ability to survive in the modern retail landscape.

Sears said the 2017 Wish Book will feature a huge range of products. “From drains to drills to dresses…from tools to TVs to tablets, we’ve got your back,” the company said.

Sears ended its 100 year relationship with Whirlpool (WHR) on Tuesday. The retailer did not immediately return request for comment on whether Whirlpool appliances would be featured in the catalog.

CNNMoney (New York) First published October 25, 2017: 3:43 PM ET


Business News - Opportunities - Reviews



Leave a Reply