Barbie’s boyfriend Ken gets diverse makeover


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Misty Copeland is now also a Barbie doll

Barbie underwent a massive makeover in 2016, but this year is Ken’s time to shine.

On Tuesday, Mattel (MAT) unveiled a collection of diverse Ken dolls. Barbie’s iconic boyfriend is now available in three body types — slim, broad and original — and seven different skin tones.

You can also choose from eight different hair colors, nine hair styles — including a man bun — and various eye colors. Fashion styles range from athletic wear to business attire.

Although 10 new Ken dolls ($9.99) arrive in stores today, five more will launch in the months ahead.

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Mattel unveiled 15 new diverse Ken dolls on Tuesday.

Related: Hologram Barbie is Mattel’s newest toy

The new Ken dolls join Mattel’s Fashionistas line. Last year, Mattel rolled out a diverse Barbie line with four body types, seven skin tones and 24 hairstyles to more broadly represent diversity among Barbie fans.

“We are redefining what a Barbie or Ken doll looks like to this generation,” Lisa McKnight, senior VP and general manager for Barbie, said in a statement.

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Mattel debuted the Ken doll in 1961. He wore red swim shorts and cork sandals. His look has since evolved over the decades.

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In 2004, Ken “broke up” with Barbie. In 2009, he let out his wild side, sporting a fedora and a tribal print shirt. Mattel branded him as “Hottie Ken” during that time. The pair made up in 2011.

CNNMoney (New York) First published June 20, 2017: 12:06 PM ET


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